The way you tell your story online makes all the difference in the real world.

Select Written Works

Editorial features, artist storytelling, and executive messaging — shaping how brands, leaders, and creatives show up across music, live events, and beyond.

  • Read it on Live Design

    Editorial feature on the creative and technical vision behind Billie Eilish’s tour, blending artist narrative with production insight for an industry audience.

  • Read it on Live Design

    Exploring the intersection of art, technology, and LED innovation through the work of artist John Gerrard — a look at how digital environments are reshaping creative possibilities.

  • Read it on Lighting & Sound America

    In-depth editorial coverage of the production design and technical collaboration behind Rauw Alejandro’s global tour.

  • Helping brands and leaders communicate with clarity, confidence, and relevance.

    Note: Select executive messaging and ghostwriting projects are kept private to respect client confidentiality. Descriptions below, further project details available upon request.

    • Industry feature exploring how technology is reshaping live events, with an emphasis on leadership perspective and forward-looking messaging.

    • Year-end executive survey highlighting industry insights and emerging trends for the year ahead in the beauty industry.

    • Feature article positioning a global production company at the forefront of live entertainment innovation.

A person with blond hair, wearing sunglasses, a green cap, and a camouflage shirt, carries a surfboard on their shoulder in a wooded area during daytime.
Woman in a black bikini relaxing in a natural water setting with a waterfall in the background.
Two shirtless men in swim trunks walking on a dirt path through trees, one holding a surfboard and the other wearing sunglasses.

Product Storytelling | Lifestyle & Consumer Brands

Shaping product language, brand voice, and consumer-facing copy for lifestyle brands built on design, comfort, and sustainability.

Hey Dude Shoes — Product copy and brand messaging for a fast-growing global footwear brand known for casual comfort and lifestyle appeal.

WeWood Watches — Product storytelling and web copy for a sustainability-driven brand blending style, function, and eco-conscious materials.

More samples available upon request.

Two men relaxing on a tropical beach, one lying on a lounge chair in front of green plants, and the other sitting on the sand with a surfboard propped up beside him, palm trees in the background.

I script, direct, and conduct interviews for documentary-style content. From concerts and global events to product launches, I help tell behind-the-scenes stories that bring people and process to life.

Most of my work lives in entertainment and live events, but the approach applies anywhere there’s a story to tell — and I’m always open to what’s next.

Social storytelling is always evolving — what works is never one-size-fits-all. Whether it’s short-form content designed to grab attention or longer-form pieces that pull audiences in, I help shape the message to fit the moment, the platform, and the people watching.